BERTHOLD ITALY to distribute APM′S non-contact volume measurement devices in Italy

Tel Aviv, Israel, and Milano, Italy– April 30, 2010 - APM Automation Solutions Ltd. (APM) and Berthold Italia S.r.l. announced that they have concluded an agreement under which Berthold will distribute APM’s 3D volume measurement solutions in the Italian market.

The APM 3DLevelScanner™ provides an innovative measurement method that takes the guesswork out of measuring the level, volume and mass of materials inside a silo or open bin by generating 3D maps of the contents. APM products offer an unrivalled degree of process level measurement and inventory control for a wide range of applications across practically all industries including aggregates and mining, chemicals, plastics, food and beverages, pulp and paper, cement, energy, recycling, waste water, and more. Such accurate material measurement dramatically improves operational efficiency and management capabilities.

“From our first contact with APM”, says Emanuele Iannarelli, Sales Manager of Process Instrumentation for Berthold Italia Srl, “we understood that APM's 3D scanning technology was revolutionary. The 3DLevelScanner is in fact the first instrument able to provide true volume measurement and not only one-point level measurement. This is really what the market needs”, he emphasized. “Exact knowledge of the contents of storage silos and bins in order to place timely orders for products to avoiding the risks of stopping production or of having to return ordered products to suppliers because no space is available in the silos. And, very important: not only is the software great, but the hardware is really industrial grade, sturdy and simple to install and use, The scanners are suitable for high content of powders and Ex protected zones. The very competitive price of APM's 3DLevelScanner now permits production managers and company administrators to have the best chances to know the real amount of the product in stock”, Iannarelli concluded.

“It was APM’s advanced technology and Berthold Italia's technical expertise and long experience in the market that brought us together,” commented Mr. Yani Shachrur, APM's Regional Sales Manager. “Berthold Italia has been in the market for more than 45 years and is exceptionally well regarded for the range of products they offer and the quality of their service to their customers. I am confident that Berthold Italia's market savvy, experience and technological knowledge are the keys to assure the success of the APM products in Italy”, he said. "We look forward to a long and mutually beneficial relationship."


About Berthold Italia

Berthold Italia S.r.l. is an affiliate of Germany-based Berthold Technologies Gmbh, supplying industrial process control, bioanalytical instruments, and radiation protection instrumentation in Europe (Austria, Belgium, France, Switzerland, and the UK in addition to Italy), and in the United States. For over 20 years the industrial process division of Berthold Technologies Gmbh was represented in Italy by Italmisure S.r.l, which specialized in marketing and service for non-contact measurements and process analysis based on radio-isotopes and microwave. In 2004, in order to improve their strength in the Italian market, Berthold acquired the majority of Italmisure, creating Berthold Italia. The new company, availing itself of long experience and know-how related to many industrial processes, offers customers solutions in engineering, installation, start-up, repair and post-sales service. The cumulative experience of Berthold Italia technicians combined with their ability to offer practically immediate on-site support guarantees a high level of service not easily found elsewhere.

About APM

APM Automation Solutions Ltd. is a leading manufacturer and expert in volume and level measurement instrumentation. Its flagship product, the 3DLevelScanner™, represents a new family of devices that takes the guesswork out of measuring the level, volume and mass of materials stored inside a silo or open bin with 3D mapping of the contents. It incorporates APM’s unique patented technology to a range of 3D volume and level measurement solutions that address applications previously thought to be beyond the scope of level measurement with unparalleled degrees of accuracy. APM products are sold and supported by a network of agents / distributors in Europe, the United States, and elsewhere.

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